Scaling New Audiences: Parallex Bank’s 3-Month Awareness Push with DV360

Reach The Right Customers

Personalized Demo

Client Overview

Parallex Bank is a digitally-driven financial institution in Nigeria, focused on delivering modern banking experiences. To stand out in a crowded market, the brand partnered with us to execute a targeted campaign designed to build awareness and engage new users at scale.

Campaign Objectives

Build brand awareness across key Nigerian regions
Maximize unique reach through efficient programmatic buying
Create net-new audiences for future remarketing and acquisition
Tailor messaging with a variety of creatives per product line

Targeting Strategy

Using Google Display & Video 360, we deployed a geo-location-based strategy, focusing on Nigeria’s major urban hubs including Lagos, Abuja, and Port Harcourt.

We layered this with interest and intent signals to reach:

First-time banking service seekers
Tech-savvy professionals and mobile-first users
Consumers exploring savings, loans, or digital onboarding

Creative Approach

Each banking product (personal savings, loans, digital onboarding, business accounts) was supported by tailored creatives, including:

Responsive display banners
HTML5 Banners
Product-specific CTAs for awareness and discovery

Creative variants were tested for performance and adapted mid-flight for optimization.

Results & Impact

Reached 4.2 million unique users across Nigeria over the 3-month campaign
Averaged ~1.4 million unique users per month
Delivered 19.3 million impressions with a frequency cap of 3-4
82% of impressions served in Lagos, Abuja, and Port Harcourt
67% of users reached were new-to-brand audiences, based on pixel-based tracking
Generated new remarketing lists to support upcoming product and acquisition campaigns

Established a scalable, measurable media model for continued digital growth