Driving Top Tech Traffic: How Qodo.ai Reached the Right Developers with Smart Ads
Client Overview
Qodo.ai is an AI-powered code generation platform that enables developers and businesses to rapidly create, optimize, and deploy website code. Designed for speed, accuracy, and scalability, Qodo.ai helps teams cut development time while maintaining high-quality standards. Targeting the competitive U.S. tech market, Qodo.ai wanted to drive qualified website traffic from highly relevant developer and IT professional segments, ensuring a strong CTR and measurable ROI.
Campaign Objectives
Increase qualified traffic to Qodo.ai’s website from target technology audiences in the U.S.
Achieve a high engagement benchmark with an 8-10% CTR.
Leverage premium programmatic targeting to reach software engineers, developers, and IT decision-makers.
Test and validate audience strategies for scalable future campaigns.
Targeting Strategy
We deployed a three-pronged targeting strategy using DV360, combining behavioral precision with intent-driven reach:
1. Website-Based Targeting
Captured audiences based on their search and browsing behavior aligned with coding, QA, and software development interests.
2. Third-Party Premium Audience Segments
Leveraged premium publishers and data providers like Eyeota, Webbula, Start.io, Acxiom, and 180byTwo from Anteriad.
Focused on U.S.-based technology professionals in roles such as software engineering, application development, and IT management.
Examples of high-performing segments:
US: Technology > Computing and Software
B2B Business Professionals > Cloud Technology
Job Titles: Software Engineer, Senior Software Engineer, IT Developer
3. Keyword-Based Targeting
Applied an extensive keyword list covering developer tools, QA automation, CI/CD pipelines, AI code generation, and programming productivity.
Examples include: AI code generator, developer productivity tools, jenkins ci cd, qa testing software, python ai code generator.
Campaign Components
Component | Details |
Platform | Google Display & Video 360 |
Ad Formats | Responsive HTML5 banners, programmatic display placements |
Creatives | Direct-response messaging focused on AI code generation benefits, with strong CTAs (“Try Qodo.ai,” “Generate Code Now”) |
Placements | Premium technology, development, and B2B publisher inventory across U.S. |
Bid Strategy | Optimized CPM between €0.85–€1.71 depending on audience tier |
Results & Impact
Achieved an average CTR of 8-10%, surpassing industry benchmarks for programmatic display in the tech sector.
Delivered a consistent flow of high-intent users to Qodo.ai’s website, improving trial sign-ups and engagement rates.
Identified top-performing audience segments and keywords for future scaling.
Established a data-driven audience framework Qodo.ai now uses as the foundation for ongoing U.S. market campaigns.