Turning Clicks into Coverage: TBC Insurance’s Multi-Layered DV360 Campaign
Client Overview
TBC Insurance is one of Georgia’s leading insurance providers, offering a wide range of personal and commercial coverage solutions. In November, TBC Insurance ran a targeted digital campaign to increase policy sales while efficiently reaching high-intent audiences online.
Campaign Objectives
Drive qualified traffic to TBC Insurance’s digital platforms.
Convert interested users into policyholders.
Optimize budget efficiency while testing multiple audience strategies.
Targeting Strategy
The campaign employed a multi-layered targeting approach across DV360 and Google Ads to maximize reach and conversions:
Google Audience Targeting
Reached users based on demographic, interest, and behavior data.
Retargeting
Re-engaged website visitors and users who interacted with previous campaigns.
Keyword Targeting
Captured high-intent search traffic relevant to insurance and related services.
Website & Category Targeting
Placed ads on relevant websites and content categories aligned with insurance and financial services.
Campaign Components
Component | Details |
Impressions | 3,674,096 |
Clicks | 3,224 |
Conversions (Policies Purchased) | 255 |
Budget | €933.88 |
Audience Segments | Google audiences, retargeting, keyword-based, website/category targeting |
Results & Impact
Delivered over 3.6M impressions to high-intent audiences.
Achieved 3,224 clicks, driving qualified traffic to TBC Insurance’s platform.
255 insurance policies purchased, demonstrating strong conversion efficiency relative to budget.
Campaign performance validated the effectiveness of layered audience targeting combining Google segments, retargeting, and contextual placements.
Why It Worked
Multi-layered targeting ensured the right message reached the right user at the right time.
Retargeting re-engaged high-intent visitors, improving conversion rates.
Budget optimization and careful audience segmentation maximized ROI.
Takeaway
TBC Insurance’s November campaign demonstrates that a strategically segmented, multi-channel digital approach can deliver measurable results even on a modest budget — driving both awareness and tangible policy sales.